By Jane Namugula
Serbia and Uganda are set to commence a new trade venture, aimed at boosting the economies of both Uganda and Serbia through the production and export of coffee and vanilla.
Serbia has a strong tradition of coffee production, with the country’s coffee industry dating back to the 18th century. Meanwhile, Uganda is one of the world’s largest producers of vanilla, with the crop being a major source of income for many farmers in the country.
Under this collaboration, Serbia will provide expertise in coffee production to Uganda, while Uganda will supply the vanilla needed for Serbia’s coffee industry. The two countries will also work together to develop new markets for their products, with a focus on Europe, Asia, and the Middle East.
The collaboration is expected to create new jobs, attract capital to create more and new markets, and boost economic growth in both countries. It is also seen as a way to strengthen interpersonal relationships between Serbia and Uganda, which have historically had strong diplomatic relations.
The announcement of the collaboration was met with excitement from both the Serbian and Ugandan business communities. Many of them see it as an opportunity to diversify their economies and reduce their dependence on traditional sources of income.
Odrek Rwabwogo, an advisor to the President of Uganda on special duties and chairman of the presidential advisory committee on export and industrial promotion, highlighted the remarkable similarities between Serbia and various African republics. He emphasized the shared values of patriotism and humility that hold these nations together.
Uganda, with an increasing population of 50 million people, of which 70% are under 20 years old, is actively seeking sources to generate more employment opportunities in the agricultural sector. By venturing to find new markets for these young people. Uganda aims to raise the sales of 13 key products, such as coffee, tea, chocolate, beef, dairy, vegetables, and flowers, with a target of reaching $6 billion in revenue. The escalating demand for organic goods in the markets presents a great opportunity, and fortunately, Uganda possesses abundant resources to meet this need. However, establishing connections with other countries is crucial for achieving these objectives. Consequently, preparations are underway for a bilateral contract between Serbia and Uganda, with both presidents scheduled to convene next month. This prospective partnership holds immense promise for creating fresh markets and fostering economic growth in both nations.
Bratislav Stojiljković, the trade representative of Uganda for South-eastern Europe, emphasized the significance of an important project involving his extended stay in Africa. He expressed his belief that Uganda is a friendly country and highlighted the mutual benefits of collaboration. With Uganda’s abundant resources and Serbia’s knowledge, skills, and expertise, a partnership between the two nations appears highly promising.
Stojiljković further shared that Minister Momirović delivered an invitation from President Vučić to President Yoweri Museveni of Uganda. President Museveni is scheduled to visit Serbia at the end of June, during which he will inaugurate the “Uganda Hub” at the Belgrade waterfront. This hub will not only serve as a coffee shop but also showcase priority products such as vanilla, cacao, avocados, mangos, and, most importantly, the world’s finest coffee. Stojiljković believes that Serbia’s hosting of the first hub is significant and anticipates the establishment of similar hubs in London and Dubai shortly.
Mark Pursey, the trade representative of Uganda for the United Kingdom, underscores the paramount significance of establishing and nurturing robust connections and fostering collaborative efforts between nations:
The interconnectivity between our countries transcends borders and resonates on multiple levels. In the aftermath of Brexit, the United Kingdom is proactively re-establishing and fortifying relationships with longstanding, trusted allies and friends, recognizing the immense value of such bonds. Within this overarching context, Uganda emerges as an integral and pivotal partner, playing a pivotal role in the United Kingdom’s journey of reconnection and rebuilding.
The historical tapestry woven between Britain and Uganda is both profound and enduring, with a rich heritage of shared experiences and mutual respect. Over time, the political, cultural, and economic ties between our nations have evolved and flourished, forming a solid foundation of collaboration and trust. It is within this context of long-standing camaraderie that the United Kingdom seeks to deepen its engagement with Uganda, further augmenting the existing connections and exploring new avenues of cooperation.
While acknowledging the more recent nature of the political and diplomatic relations between Serbia and Uganda, it is important to recognize the historical backdrop that shaped these connections. The legacy of Yugoslavia casts a significant influence on the trajectory of these bilateral relations, providing a framework upon which both nations can build and nurture enduring ties.
Mark Pursey further emphasized the value of fostering connection and collaboration, recognizing that the true strength of international relationships lies in the ability to cultivate meaningful partnerships. By proactively engaging with Uganda and Serbia, the United Kingdom aims to harness the collective potential of these alliances, transcending geographical boundaries to achieve shared goals and mutual prosperity.
The collaboration is expected to be a win-win for both countries, with Serbia gaining access to high-quality vanilla and Uganda benefiting from Serbia’s expertise in coffee production. It is also expected to set an example for other countries looking to explore new trade opportunities and strengthen their economic ties.
All in all, the collaboration between Serbia and Uganda is an exciting development that could have a significant impact on the economies of both countries. By partnering and sharing expertise, Serbia, and Uganda hope to create new markets for their products and reduce their dependence on traditional sources of income. The collaboration is expected to create new jobs and boost economic growth in both countries and could potentially serve as a model for other countries looking to diversify their economies through international trade. With strong diplomatic relations and a shared commitment to economic development, Serbia and Uganda are well-positioned to make this collaboration a success.
